BRISTOL,TENN-VA COLLECTIBLE BOTTLES & HISTORY

E.GOUGE - DISTILLER (3pgs)

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gougebutler1.jpg
GOUGE DISTILLERY - BUTLER,TENN. @ 1885

gougeee1.jpg

     Not much is known about E.E.Gouge's early years, but his bottles are among the most known and sought after by Bristolians...
     In about 1880, E.E.Gouge established a distillery at Fish Springs near Gouge,Tenn. (approximately 5 miles southeast of Hampton). Here he distilled a brand of whiskey that would become well known across the region. Named Happy Valley after a section of Carter County near Elizabethton,Tenn., the whiskey was advertised as being 100 Proof, Pure White Corn, Copper Distilled.
      By 1904, Gouge had entered into a partnership with W.T.Sams and  W.B.McNabb, who were operating a distillery on the banks of Beaver Creek, on  6th Street Extension in Bristol,Tenn. Here the distilling of Happy Valley Corn  Whiskey was continued, in addition to, Gouge's Own Brand Apple Brandy  and Old Zeke's Oldest Corn Whiskey.
    Gouge's Happy Valley was now so popular that other dealers were selling it in their establishments. Some of their reasons for doing so were: " it was a Home production, there was a profit in it, it was pure, and it was worth to the consumer the price it sold for."
    In 1903 the State of Tennessee passed a law removing saloons from the State, but the length of time they could remain operational depended upon the size of the towns and the votes of the residents there. It wasn't until 1907 that the residents of Bristol,Tenn. decided to hold a referendum to vote to close the saloons. At the same time, across the State Line in Bristol,VA. residents there decided to ban the sale of alcohol in any form.
    Thus, it came to pass ,on Oct.31st, 1907 both towns went "dry." For many it was a cause of celebration...for others it bespoke the death knell of their businesses. Saloon keepers, their customers, farmers,(who grew corn for mash), and many other community members and providers of various services were affected. This trend became a national one when Nationwide Prohibition was enacted in 1920... and many believe it led the Country directly into the Great Depression of the 1930's...
    It had been reported that the E.Gouge & Co. was going to relocate, but didn't know where yet. Then , in November, E. Gouge  & Co.declared they were going to challenge the "Dry" law, stating that the law did not prohibit them from manufacturing and wholesaling intoxicants to dealers as long as the good were sold in bulk.  And, that Gouge & Co. intended to produce a larger output than before.
    Strangely enough, it was at this time the Office of Revenue elected to transfer the U.S.Gauger at the White Oak Distillery in Chattahooga, Tenn. to Bristol's E.Gouge & Co., and send their man there to the White Oak Distillery.
    Note:
    At some point in time, U.S.Revenue Agents seized twenty barrels of whiskey from  W.T. Sams' & E.E.Gouge's distillery  and stored it in the basement of the Bristol,Tenn. Post Office building. A flu epidemic struck the country. People were sick and dying all around. The doctors, able to attend to only a portion of the stricken, reported whiskey was needed for those afflicted. Clarence King, Mayor of Bristol, knew the twenty barrels had been aging in the Post office basement. He asked for and received permission from Washington,D.C. to dispense the whiskey out on prescription. On a Sunday morning, Mayor King assembled a crew to hand out the whiskey in pint bottles gathered for that purpose. To the consternation of the Mayor, they found that the spirits had "evaporated", leaving twenty oak barrels still damp and smelling of their missing contents. Nothing was ever done about it...no outcry or investigation was pursued. 
    Oct.31, 1907...and both Bristols are "Dry" for only the second time in their history - the first being in 1886, lasting two years. Nearby Abingdon,VA. capitalized upon the fact both towns were "dry", and established a Dispensary System for selling whiskey and enriches its coffers by thousands of dollars. A new type of "job" soon became available in the Bristols, that of "Booze Toter", which was largely filled by the area's African-Americans. Though it was against the law to carry alcoholic beverages for/to another person, the law was not strictly enforced.
    One newspaper account describes such an incident:...
A commotion was created among the Negro "Booze-Toters" Monday afternoon when Train #11 passing over the Norfolk & Western Railroad from Abingdon stopped in Bristol.  The train was greeted by Chief of Police Keller and several officers who closely inspected each Negro with his suitcase or baskets laden with whiskey. One by one they were allowed to pass on with their suitcases, baskets, or jugs. One had a suitcase, a basket, a gallon jug, and all of his pockets full. The officers, it seems, were searching for an assault  suspect reported to be on the train.
    Then history repeats itself as Bristol, VA holds a referendum less than two years after going "dry", and returns to being "wet." On Oct. 19,1909 there are ten applicants in Judge Kelly's court for liquor licenses and more to come.  Revenue from these  ten licenses was $15,000.00.
    Gouge & Co. were evidently still operating while continuing to challenge the intent of the "Dry" law, but on Nov. 30, 1909 they were voluntarily suspending operations due to the fact they had too much stock on hand. Since October the Distillery had manufactured 8,000 gallons of corn liquor and the Revenue Tax had yet to be paid on all of it - resulting in a Government Agent, W.T.Testerman, being assigned to the Distillery to look after the Government's interests. William H. Hampton, the Gauger of the Revenue Service assigned to the Distillery ,was to assist Deputy Collector Testerman in the work.
    Gouge stated the closing would be only temporary, if the Manufacturer's Bill now before the Courts, was decided in the manufacturer's favor, which would mean the distillers could make all sorts of liquor in Tennessee.
    Gouge also made the announcement at this time that E.Gouge & Co. was in the process of erecting another distillery of a larger capacity, on the Virginia side of Bristol, to begin operations about the first of the year.  The Company already owned and  operated a Rectifying House on the corner of Moore & Scott Sts. in Bristol,VA. This building would later become the Company offices and a small shipping warehouse. * *This building is still standing and in the process of being renovated as a Fire Museum**
(At this time-Nov.1909 -  the Company consisted of E.Gouge, W.T.Sams, and W.B.McNabb, with Gouge listed as manager. And was called The Bristol Distilling Co.)
     Gouge's challenge of the "Dry law" was evidently upheld in the manufacturer's favor, as a calendar circa 1914 (see pic), noted Gouge & Co. operated no less than three distilleries.
Gouge,Tenn...near Fish Springs
South Bristol...6th St.Ext.
North Bristol..Spurgeon Lane area
Offices noted in 1914 were 526-528 Commerce St. Bristol,VA...
Rectifying House @ rear of Moore & Scott Sts., Bristol,VA.
    Gouge also had another occasion to appear in the local courts: seems the Byrd Law forbid the employment of women, in any capacity in a saloon :-either as a book-keeper, stenographer,dish washer, scrub woman, or any other job. Additionally, under the Bristol City Ordinances, no woman could enter a saloon for any purpose. The matter had created some heavy controversy, as several of the whiskey dealers ( including Gouge & Co.), did a heavy business and had a large amount of work, such as typing, printing, folding & addressing circulars, book-keeping,etc, that women could do. The case in question was one where the offices were in the same building as the saloon/wholesale department/rectifying house/shipping area, but in a seperate room(s).
    On June 1st, 1912, E.Gouge & Co. entered the mail order liquor business, stating they'd ship only one kind of  corn whiskey, being 100 proof, and it will be known as Happy Valley. The broadside also states Gouge & Co. have been manufacturing corn whiskey for 32 years ( placing their origins about 1880).
   In April 1914, Henry Baker, City Sergeant of Bristol,VA. sold at public auction the stock of the Will Sherfey Company's Saloon, located corner State & Commonwealth. The successful bidder was E.Gouge, who paid $1050.00 for all wine, liquors,beers, cigars, and tobaccos, but did not include the bar fixtures.
    In the latter part of April 1914, E.Gouge & Co.. were required to renew their liquor licenses. The following licenses were bought by Gouge:
Retail...E.Gouge & Co. &  The Palace Saloon - P.C.Fallin, Mgr.
Wholesale...E.Gouge & Co.
Manufacturers...E.Gouge & Co.
Licenses were priced in the following manner:
Retail...State $550.00...City $2000.00
Wholesale...$1250.00
Wholesale & Malt...State $500.00...City $500.00
Manufacturers...State $700.00...City $3000.00
Thus in order fr Gouge to renew his various  Annual licenses he had to pay $7500.00. By the way, the total amount received by the City of Bristol,VA. for this one day's renewal of licenses was $340,000.00. With an additional $ 14150.00 going to the State of Va. And this was only for 12 liquor dealers!!
(In case you're interested, they were:)
E.Gouge,  Martin Lynch,  Hotel Bristol,  Southern Wine & Liquor Co.,  State Line Whiskey Co.,  Bristol Distributing Co.,  Blue Ribbon Bar,  M.R.Miller Co., Bristol Wine & Liquor Co.,  Bryan Brothers Stag Saloon,   Heller Brothers, and  M.P.Dyer & Co.
       
   The end for Gouge and others in similar businesses ( and a lot of other people in associated businesses), came on September 28,1914 when the voters of the State voted for State-wide Prohibition by a majority of 30,365. The balloting on the issue was under the provisions of the Enabling Act, one of the provisions being, "if prohibition carried, the Commonwealth of Virginia would go "Dry" on October 31, 1916." The "death knell" of the saloon had been sounded. And, in Virginia, it affected 650 liquor houses. In Bristol, it meant THE END for 4 retail liquor dealers, 9 retailers & shippers, 1 wholesale dealer, 2 distilleries, 2 wholesale dealers in malt liquors, and 1 social club. An era was about to vanish and Gouge could see no way to stop it.
    Gouge took his losses and returned to his farm in Carter County. He was converted to the Christian faith during a Billy Sunday evangelistic campaign in 1921 and soon after was Baptised as a member of the Christ Christian Church. At some point in time he moved to Knoxville,TN. dying there on Sep.4,1939 at the age of 79 years.
    Had things gone a little differently, Ezekiel E. Gouge, a man of determination & with strong business character , may have become to northeast Tennessee and southwest Virginia, what Jack Daniels was/is to middle Tennessee......
perhaps in some ways - he has..............
 

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** Special thanks must go to a former Bristolian, Ms. Ruth Gouge of Conifer, CO., Grand-daughter of E.E. Gouge,  who sent me some of the information used on this page.

 
 
Sources - Bibliography
 
i)      Library of King College, Bristol,Tenn. - Newspaper Microfilms
ii)     Bristol,TN-VA Public Library - Newspaper Microfilms &  City Directories
iii)     1904 Bristol Herald  Industrial Supplement 
iv)     Bristol-Goodson Industry & Resources in 1885  -W.F.Henry/Reporter
v)      Witness To An Epoch   - Chas.J. Harkrader
vi)     Double Destiny   - Robert Loving
vii)    Historic Sites of Sullivan County  - Muriel Spoden
viii)   Bristol Tennessee-Virginia : A History   - V.N. "Bud" Phillips
ix)     Spirits & Medicinal Bottles of Bristol, Tenn.-Va.   - Charlie Barnette 
x)       The Passing Years   - Bristol Historical Association
xi)      City of Bristol @ 1915
xii)     A Pictorial History -  Bristol Historical Association
xiii)    Whiskey, An American Pictorial History  - Oscar Getz
xiv)    Prohibition, 13 Years That Changed America - Edward Behr
xv)     The Shadow Of The Bottle -  Review & Herald Publishing Co.
xvi)    Historic Sullivan - Oliver Taylor
xvii)   One Year At A Time - Bristol - 1907 - Lonnie & Kim Blevins
xviii)   Honoring Our Heritage: Faces & Places From The Past -
                       Lonnie & Kim Blevins and Roy & Carolyn Williams
xvix)   Between the States: Bristol Tennessee - Virginia During the Civil War  - V.N. "Bud" Phillips
xx)      Pioneers in Paradise - Bristol, Tenn-Va.  - V.N. "Bud" Phillips
xxi)     A Good Place to Live - Bristol, Tenn-Va. - V.N. "Bud" Phillips
 
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